Guest Post Opportunities & Advertising Rates

🤝 Partnerships, Guest Posts and Advertising Opportunities

Would you like to introduce your business, services or products to an interested audience? Osnabrücker Anzeiger offers companies and agencies various opportunities for paid publications and advertising.

We value transparent partnerships, relevant content and clear editorial quality standards. Our aim is to provide attractive advertising opportunities while respecting the interests of our readers.

Our guiding principle: Inform. Question. Decide consciously.

💰 Advertising Rates and Services

Our services are available exclusively to businesses, agencies and other commercial clients.

Service	Net price
Guest Post / Sponsored Article Client-supplied article, one sponsored link, minimum 12-month publication period	€50 one-time
Optional Article Writing Scope to be agreed individually	From €25
Link Insertion in an Existing Article	€75 one-time
Text Advertisement in Footer or Sidebar	€20 / month
Banner Advertising in Sidebar or Footer	€40 / month
Header Banner Advertising	€100 / month

All prices are net amounts, excluding applicable VAT. Custom advertising formats and additional services are available upon request.

📝 Guest Posts and Sponsored Articles

We publish relevant guest contributions, company features and sponsored articles. Submissions should fit our editorial topics and provide meaningful information for readers.

📦 What’s Included in the €50 Standard Package?

Publication of one client-supplied article following editorial review
One agreed, contextually relevant sponsored link
Basic SEO-friendly formatting and article structure
Clear advertising disclosure
A minimum publication period of 12 months from the publication date, subject to agreed contractual exceptions
Articles generally remain online after the minimum period has ended

Additional links, extensive rewriting, special design requirements and in-depth research may incur additional charges. Any extra costs will be agreed upon in advance.

✍️ Editorial Review and Quality Standards

We aim to provide readers with clear, factually sound and useful information, including in paid publications.

Submitted articles are therefore reviewed for structure, readability, search engine optimization and apparent factual inconsistencies. We may propose editorial adjustments where appropriate.

Possible adjustments include:

Improving headlines and SEO metadata
Enhancing readability and article structure
Adding useful information boxes, tables or practical advice
Reviewing outdated, contradictory or unsupported claims
Adjusting advertising disclosures and technical link attributes

ℹ️ Client Approval

Substantial changes to an article’s content will be coordinated with the client. If preferred, a submitted article may be published largely unchanged, provided it meets our quality standards and does not raise legal or editorial concerns.

Osnabrücker Anzeiger retains the final decision on whether to accept and publish submitted content. No entitlement to publication of specific content exists before a binding order confirmation has been issued.

🔗 External Link Guidelines

Paid links are marked with the rel="sponsored" attribute in accordance with Google’s guidelines. This also applies to paid link insertions in existing articles.

We do not guarantee specific Google rankings, the transfer of ranking signals, permanent search engine indexing or any particular amount of traffic.

The agreed link and anchor text will be taken into account as part of the confirmed order. Any necessary changes will be made in accordance with the contractual agreement.

Relevant internal links to other articles on Osnabrücker Anzeiger may be added following editorial review.

📢 Banner Advertising and Other Opportunities

We offer advertising placements in various areas of our website, including the sidebar, footer and header.

Placement, format, duration and any technical requirements are agreed upon before booking. Monthly rates apply to the respective advertising space and do not include guaranteed clicks or impressions.

🔒 Data Protection and Advertising Materials

Externally hosted banners, tracking scripts and similar advertising technologies are reviewed for compliance with applicable data protection requirements before integration. Where consent is required, the relevant functions may only be loaded after valid user consent has been obtained. Advertising materials that are unlawful or technically unsuitable may be rejected.

⚖️ Advertising Disclosure and Transparency

Paid guest posts, sponsored articles and other commercial publications are clearly identified as advertising, for example with the labels „Advertisement“ or „Sponsored Article“.

This applies regardless of whether the text was supplied by the client or created or edited by our editorial team.

We follow the applicable German legal requirements, including the Interstate Media Treaty (MStV), the Digital Services Act of Germany (DDG) and the German Act Against Unfair Competition (UWG).

We do not offer hidden advertising or paid links without the required disclosure.

🚫 Restricted and Prohibited Content

We do not publish unlawful, misleading, discriminatory or content harmful to minors.

Advertising in the following categories is generally excluded:

Pornographic and explicitly sexual content or services
Gambling services
Tobacco and nicotine products
Illegal products and services

Sensitive or highly regulated topics, including CBD, cryptocurrencies, financial products and health-related content, are reviewed individually. Additional documentation or legal assessments may be required.

We reserve the right to reject requests from other categories if they do not align with our editorial profile.

📅 Publication Period, Changes and Removal

Sponsored guest articles are generally published for a minimum of 12 months from the actual publication date, unless otherwise agreed.

Articles normally remain online after the minimum publication period. They are not automatically removed when the 12-month period ends. However, lifetime publication is not guaranteed.

Changes or early removal may be necessary in cases involving legal violations, substantiated third-party complaints, serious factual inaccuracies or other important grounds defined in the agreement. The contractual rights of both parties remain unaffected.

Voluntary requests for changes or removal may be subject to additional charges based on the work required, subject to prior agreement. Legally required measures are handled independently of such charges.

Individual booking periods apply to banners and other time-limited advertising placements. Different publication periods for guest articles may also be agreed.

Existing agreements remain unaffected by changes to our rates or terms.

📄 Submission Requirements and Content Rights

Clients must hold the necessary rights to all submitted texts, images and other materials and grant the usage rights required for the agreed publication and editorial processing.

Clients are responsible for ensuring that submitted information and advertising claims are accurate and do not infringe the rights of third parties.

We may request supporting sources, image credits or confirmations where appropriate. Substantial content changes will be coordinated with the client. Specific usage rights and other obligations are determined by the individual agreement.

📩 Request a Partnership

🤝 Interested in Working With Us?

Would you like to publish a guest article, arrange a sponsored link insertion in an existing post or book a banner placement?

Send us a brief description of your project, the advertising format you are interested in and, where relevant, your proposed anchor text and destination URL.

Contact:

redaktion@osnabruecker-anzeiger.de

We will review your inquiry and let you know which partnership opportunities are available.

All publications are subject to editorial review and individual order confirmation. The rates and conditions listed on this page apply to new inquiries. Existing agreements remain unaffected.